REI is committed to make camping and outdoor recreation more diverse, inclusive, and accessible. As part of their #LetsCamp campaign, we joined Guatemalan immigrant Naldo and his daughter Rubie to share what it means to connect with the land and make home, anywhere.
Press: MediaPost, New York Egotist, Ads of the World, The Drum
Agency: ROKKAN
Director: Kellen Keene
Production: Farm League
Edit: Fluid