In an era of data tracking and digital surveillance, the things you buy and search for online and in person can (and have) been used to prosecute women seeking abortion care.
So we partnered with period care brand August to create The Tampon Test - a pregnancy test disguised as a tampon, preventing all kinds of leakage.
(Our creative team proactively pitched this idea to August after the overturning of Roe v Wade.)
Director: Gustav Almestal
Production: Aspekt
Illustrator: Marta Duarte Dias
AVO: Ginny Hogan
Music: JR Narrows