Even the most ordinary people have extraordinary feelings inside them. And sharing those feelings can make a world of difference, whether it’s been a hard day, or a hard year. Using a mix of shot and found footage, the Hallmark Signature holiday campaign highlighted real people making their love known. 

Features:

Teen Vogue

LGBTQ Nation

America’s third favorite holiday ad of 2016 

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Agency: ROKKAN

Director: Giovanni Messner 

Edit: Nomad 

Music: Nylon