In 2016, I helped develop the brand guidelines and launch campaign for VSP-owned Eyeconic. In 2018, they came back to Rokkan in need of a TV campaign that would differentiate the brand from competitors like 1-800 Contacts and Warby Parker.
Backed by a network of over 40,000 doctors and an insurance company that serves 79 million Americans, Eyeconic aims to do much more than deliver glasses and contacts. They combine the highest quality products with a seamless shopping experience and money-saving potential. We translated that into one simple truth: Eyeconic is looking out for your eyes.
And then we imagined what happens behind the scenes, the moment you place an order...
Director Duo: Aircastle