What’s the first sign a relationship is getting kinda serious? You keep a toothbrush at their place.
So to promote Colgate Keep - a sustainable toothbrush with replaceable brush heads - we dropped the ultimate romantic gesture: a limited edition Keep for the one you want to keep.
On Valentine’s Day, Colgate helped influencers across Europe pop the question: will you brush with me forever?
Illustrator: Júlio Dolbeth